WDS production lines for the manufacturing of confectionery products are worldwide recognized as a premium brand. WDS is one of the leading suppliers of machinery for the confectionery industry.

WDS equipment can be found in almost every continent of the world, in Asia just as in Africa, America and of course, in Europe. Project volumes typically would be priced between 100,000 and several million Euro and include the whole project from planning up to final commissioning. These worldwide activities have to be borne in mind in the company's marketing strategy and all its operations. Acquisitions are made in continental scale by sales representatives who are supported and controlled by the WDS sales management team. Since WDS products are items of capital expenditure requiring explanation, extensive competence in consulting for both technological and commercial aspects is expected of the WDS sales team. These are absolute prerequisites, without which successful customer consulting and consequent completion of contracts nowadays would be impossible.

The sales activities are supported with targeted, customer-oriented marketing measures, rooted firmly and exclusively in the business-to-business sector. With a potential of approximately 5,000 customers worldwide, WDS advertising does not normally encompass widely circulated advertising media, such as the popular press or the radio, all advertising measures are concentrated on predominantly international advertisements and media for the confectionery industry.