SweetConnect is growing - Welcome to a new shareholder
SweetConnect was founded in 2019 as a strategic partnership between German confectionery machine manufacturers to take on the digitalisation of the industry. As a founding member, WDS is pleased to see the platform grow. We warmly welcome Aasted as a new shareholder. This participation is a strong sign to the industry.
Winkler und Dünnebier Süßwarenmaschinen GmbH, Sollich KG, Theegarten-Pactec GmbH & Co. KG, and Chocotech GmbH are already part of SweetConnect – an initiative of leading companies in the confectionery industry that aims to unite the industry to establish an all-encompassing digital platform that is accepted and used by confectionery producers and machine manufacturers alike.
One of SweetConntect´s biggest challenges is convincing competing machine manufacturers to collaborate for the benefit of their customers. But SweetConnect provides solutions: The SweetConnect platform is technically designed not to be able to share the intellectual property of its partners or of its customers.
For Jessica Runkel, Managing Director of WDS, Aasted joining the SweetConnect initiative is a groundbreaking step for the future of collaboration: “For us, Aasted joining means that the SweetConnect concept is working. From the very beginning, our aim was to get as many partners on board as possible, including potential competitors. We are therefore extremely pleased that we have now been able to gain another partner and increase the added value for our customers.”
Please find more information about the growing SweetConnect initiative at https://sweetconnect.io/aasted.
"Der Beitritt von Aasted bedeutet für uns, dass das Konzept SweetConnect aufgeht. Es war von Anfang an das Ziel, so viele Partner wie möglich, und somit auch potenzielle Wettbewerber von uns, an Board zu holen. Besonders freut es uns also, dass wir jetzt einen weiteren Partner gewinnen konnten und den Mehrwert für den Kunden weiter ausbauen."